the thesis

the footage exists.
the audience exists.
the gallery is what connects them.

terabytes

OF FOOTAGE CAPTURED PER EDITION

a fraction

PUBLISHED ON SOCIAL

Two things sit separately at WCD today. A year of footage on one side. The CRM with last year's audience on the other.

The gallery is the bridge. A send to last year's list, content they were part of, a route to 2026 tickets at the end.

the proof

already running. already working.

CASE STUDY · 2025

Ten shows. Paris. June 2025.

Cercle ran a ten-show residency in Paris and partnered with Drop Highlight to deliver branded, fan-facing galleries for every night of the run.

The galleries gave attendees a way back into the moments they'd just lived, kept the audience close in the weeks after, and ran entirely on Cercle's own brand and data infrastructure.

3:58

Average session on the gallery

40,923

Total downloads

29,321

Gallery views

the experience

what lands in the inbox.

An illustrative view of the page a 2025 attendee arrives at. Branded as WCD, no friction at the door, with the 2026 ticket CTA living inside the gallery where the warmth is highest.

worldclubdome.drophighlight.com

Example

Deutsche Bank Park 5 – 7 Juni 2025

world club dome

2025 · The weekend in pictures

A look back at last year, on the way into 2026. The frames, the lights, the moments worth keeping.

THE FRAME

WCD-branded, end to end. Custom URL, brand palette, brand mark, brand voice.

THE WAY IN

No gate, no friction. The recipient is already in your CRM, so no second email capture. They land and they're in.

THE CTA

One button, no friction. The gallery is the entry. The 2026 ticket CTA lives inside, where the fan is warmest after spending time with the photos.

WHAT'S BEHIND

2025 footage, segmented by night. Last-minute 2026 tickets surface at the close.

ON THE URL

Illustrative only. Real URL agreed at sign-off.

the mechanic

last year's footage, this year's send.

Five steps. The gallery is the new build. Everything else is either already running at WCD or a tool Drop Highlight can run on your behalf.

untapped footage

2025 footage sitting on internal drives

curate

Drop Highlight builds the gallery

segment

WCD pulls 2025 attendees from the CRM

send

Drop Highlight or WCD newsletter

link

A soft link at the end to 2026 last-minute tickets

the arc

one send now. one in june. then a programme.

Three phases. Phase 1 is the trial, run before the 2026 edition. Phase 2 runs after the 2026 weekend, using new footage. Phase 3 is the ongoing programme through the off-season.

PHASE 1 · NOW

a 2025 gallery to last year's list

One gallery, built from 2025 footage. Sent to a segment of last year's attendees through Drop Highlight's email tool or WCD's newsletter. A link to remaining 2026 inventory at the end. Live before doors open in Frankfurt.

WINDOW3 weeks GOALlast-minute 2026 ticket sales DELIVERABLEone gallery, one send, one report

PHASE 2 · POST-FESTIVAL

2026 galleries to 2026 attendees

Galleries built from 2026 footage, segmented by night, stage, and ticket tier. Sent to the people who attended, in the days after the edition closes. A link to 2027 early-bird tickets at the end.

PHASE 3 · 2027 RUN-UP

ongoing galleries through the off-season

Smaller galleries published across the year using archive footage. Each one carries a route to 2027 early-bird inventory. In place before the 2027 announcement.

the trial

one send. last year's gallery. this year's tickets.

Scoped to one send, one segment, one report. Sized to run before the 2026 doors open.

what we run

a gallery email to last year's attendees, with a last-minute ticket route at the end.

WCD segments from the existing first-party database. Drop Highlight builds a curated gallery from 2025 footage currently unpublished, around 30 to 50 images per stage gallery, plus 5 to 15 clips, branded and mobile-first. The gallery goes out to that segment, sent through either Drop Highlight's email tool or WCD's existing newsletter. Embedded in the experience: a direct route to remaining 2026 inventory at the current price tier.

world club dome

World Club
Dome

Some of the best moments from 2025. The stages, the drops, the crowd. 2026 is locked in for June. See you in Frankfurt.

Indoor Mainstage

Tiësto

06 Jun 2025

Outdoor Mainstage

FISHER

07 Jun 2025

Pool Sessions Stage

Boris Brejcha